Two of the biggest names in the UK automotive aftermarket are celebrating the tenth anniversary of their successful partnership this year.

Pagid, the UK’s biggest-selling braking brand, and Euro Car Parts, the UK’s largest and most reliable automotive aftermarket supplier, joined forces in 2009 with a combined mission to make Pagid the first choice for braking products among workshops, the aftermarket and customers.

Having sold over 15 million sets of brake pads units since it was formed, Pagid and Euro Car Parts put the success of the partnership down to the superior quality of the product, unrivalled breadth of the range, world-class manufacturing expertise within TMD Friction, and the widespread availability and service through Euro Car Parts.

To commemorate the milestone, Pagid and Euro Car Parts have produced a video which highlights the ten ingredients that make up the winning formula behind the partnership’s success and makes Pagid the first-choice braking brand among workshops. Visit for more information and to watch the video.

Phil Woodcock, Pagid Key Account Manager for UK and Eire said: “This year marks a major milestone in our partnership with Euro Car Parts and we are proud to celebrate the ten reasons why Pagid has been F1RST choice for braking products among workshops and technicians for ten years.

“We will continue to innovate in order to further enhance our position as the leading OE braking brand in the UK aftermarket and look forward to the next ten years of delivering braking excellence through our incredibly successful partnership with Euro Car Parts.”

Covering 99 per cent of the UK’s vehicle parc, Pagid offers the widest range of brake pads and discs on the market, complemented by a full range of professional braking tools.